A supplements store born from the Stronger Together community, engineered to convert.
Each metric is a milestone, proof that what gets measured gets improved.
Girl Power came from a Stronger Together vision: turn the fitness ecosystem into a full offering, including supplements sold directly to the community.
Great idea, but supplements is one of the most competitive markets out there. Thousands of players, massive ad budgets, consumers solicited from every angle.
The challenge wasn’t just launching a store. It was carving out real share in a saturated market with an emerging brand, and converting attention into sales.
We didn’t just build a pretty store, we built a sales engine.
Omnigo developed a custom e-commerce platform designed for conversion from day one. Over time we layered in features that deepen the shopping experience and lift average order value:
· Structured Shop section · Recipes to engage the community · Limited-time promos · Product bundles to maximize basket size.
In parallel, we run Meta and Google Ads to drive new customers and squeeze ROI from every dollar.
Girl Power now generates over $1M in annual revenue, with growth accelerating year over year.
The shop carries more than a dozen products in a shopping experience that clearly stands out. Not just an e-commerce, a natural extension of a fitness ecosystem that earns customer loyalty at every touchpoint.
The features, integrations and levers we shipped on this engagement.
Intuitive Shop section with conversion mechanics built in from day one.
Strategic groupings designed to maximize average order value.
Engaging content that grounds the product in customers’ everyday lives.
Scarcity and urgency mechanics to drive impulse purchases.
Controlled acquisition, optimized for ROAS every day.
Dashboards and monthly action plans aligned with growth goals.
Discover the next engagement delivered by our team, another way to turn a challenge into a concrete result.
A DTC activewear brand built for Quebec’s active women.
View caseWhether you are starting from scratch or scaling what's already there, our team can build the action plan that moves the needle.