A DTC activewear brand built for Quebec’s active women.
Each metric is a milestone — proof that what gets measured gets improved.
JOY is the third venture born from the Stronger Together ecosystem. Launched in 2025, the DTC brand entered an ultra-competitive market — Quebec activewear — where dozens of brands fight for the same shoppers.
JOY’s advantage: an already engaged community and inherited brand recognition. The challenge: turn that into real sales, build a store that converts, and lock JOY in as top-of-mind.
Omnigo was involved before launch — taking part in the brand’s strategic planning before it even existed publicly.
Our role covers three axes: (1) marketing & advertising leadership — full ownership of Meta Ads + Google Ads. (2) store development & optimization — design, UX, conversion architecture. (3) sales strategy & growth — promotions, bundles, product presentation.
Concrete outcome: higher average basket, climbing repeat-purchase rate, and more impulse buys thanks to a tight promo mechanic.
Within months, JOY became top-of-mind among Quebec’s active women — with unaided awareness that’s surprising for such a young brand.
Fast growth from launch lets the brand drop new collections, hit the market harder, and build a loyal community that keeps coming back. Not just a strong start — a real trajectory.
E-commerce architecture optimized for mobile and conversion.
Recurring drops mechanics to keep anticipation and novelty alive.
Campaigns steered before launch to establish the brand.
Product presentation designed to maximize basket size.
A paced promotional calendar to trigger sales spikes.
Strategic direction to install JOY as a top-of-mind reference.
Discover the next engagement delivered by our team — another way to turn a challenge into a concrete result.
The reference platform for Quebec financial advisors and planners.
View caseWhether you are starting from scratch or scaling what's already there, our team can build the action plan that moves the needle.