A Quebec agricultural distributor that moved from word-of-mouth to a multi-market acquisition machine.
Each metric is a milestone — proof that what gets measured gets improved.
When Litière Ouellet came to us in 2021, the business was running well — but almost entirely on word-of-mouth and traditional channels.
No structured digital presence, no online acquisition strategy. For a B2B agricultural distributor active across several provinces, that’s a massive growth ceiling.
The potential was there. The ecosystem to unlock it wasn’t.
Since 2021, Omnigo has been the marketing director and main strategic consultant for Litière Ouellet — monthly reviews, performance reports, continuous action plans.
Web platform overhaul: rebuilt from scratch with a smooth UX and an architecture designed to convert B2B agricultural buyers — a complex sales context that demands a tailored approach.
Multi-market ad campaigns: Google + Meta Ads adapted to several markets and languages, reaching buyers in Quebec, Ontario and the Maritimes — at record ROI levels for the company.
Sales strategy & market development: we build the arguments, structure the offer, identify the levers — and activate them.
Since the start of the engagement, Litière Ouellet has tripled its order and lead volume.
The company no longer depends on word-of-mouth. It has expanded into new markets outside Quebec with a digital ecosystem that continuously captures and converts leads — despite the inherent complexity of the B2B agricultural model.
This engagement proves something important: our methodology works regardless of sector. You don’t need to be a tech company to benefit from a scientific, results-driven marketing approach. Litière Ouellet is concrete proof.
Full rebuild with UX designed for B2B agricultural buyers.
Google + Meta acquisition adapted to multiple provinces and languages.
Qualified-prospect capture across Quebec, Ontario and the Maritimes.
Continuous marketing leadership: monthly reviews, reports, action plans.
A site architected to convert a complex B2B journey.
KPIs tracked continuously to guide every investment.
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